Introduction: Influencer marketing is evolving fast, and 2026 is shaping up to be the year where brands prioritize depth of engagement over sheer follower counts. Micro influencers are increasingly seen as the smarter, budget-friendly choice, while macro influencers still dominate when a brand needs instant visibility at scale. What Are Micro and Macro Influencers? Micro influencers are creators with roughly 10,000–100,000 followers who operate in focused niches such as fitness, beauty, or gaming, and are viewed as relatable experts by their communities. Macro influencers...